Mr. Miyamoto has stated that Nintendo platforms were the most popular in the world but with smartphone gaming things have changed.

Here is what he said:

“About two years ago we announced that we wanted to look at smart devices as a new opportunity for a much larger audience to come into contact with our characters and our intellectual property and for that to maybe become the seed that grows into their wanting to have a closer relationship to our own hardware,” Mr Miyamoto said.

“The other thing that’s important to us, particularly with action games like this, is we require a high level of response. The hardware has to provide a stable experience and until recently we felt that we couldn’t get that. But as we saw with iPhone 7 today, the response is good enough now.”

“The intent was always that side-scrolling games would be simpler and suitable for more casual gamers to enjoy. We wanted to make something even simpler, for people who have never played a Mario game.”

“For many years our purpose in approaching games hardware has been to expand the number of people who play video games,” says Miyamoto. “The reason we did that was we were once worried that people would drift away from interactive games. We’ve seen that smart devices have increased their reach and we see this as an opportunity to bring our characters and games to that audience.”

“I love hardware platforms and Nintendo will continue to make our own hardware but what’s changed is that there was a time when Nintendo’s platforms were the most popular in the world and now we see smartphones are the most popular device in the world. So we’ll keep looking for opportunities in smartphones and when we see them we’ll design something specifically for that hardware.”

Advertisements