Nintendo wants Super Mario Run to appeal to all different types of players, regardless of their experience with games. According to Shigeru Miyamoto the company is hoping that the upcoming mobile title will be accessible to newcomers while providing challenging elements that big Mario fans will appreciate.

“A big point with this game is, ‘How can we make this a game that people who aren’t good at games can play the game and enjoy it?’,” Miyamoto said. “But also at the same time, we’ve been making Mario games for a long time, and we know how to make them challenging. So if you’re a Mario fan, I don’t think you have to worry about that part of it.”